Brand advertising chief at EliteSingles on metrics, channel mix as well as the future of dating

Bart Visser is Director of Brand advertising at EliteSingles plus one regarding the speakers that are excellent at the Festival of advertising, October 4-5 in London.

We swept up with him to inquire about a few qeustions about advertising a dating solution and then he offered some fascinating insights. That you can buy your Festival tickets and view the agenda here before you start reading, a reminder.

Econsultancy: just What constraints are there any on creativity whenever marketing EliteSingles?

Bart Visser: EliteSingles is reasonably limited dating item aimed at a somewhat older, more affluent market than many well-known casual relationship apps. This clear positioning could be the energy regarding the product and as with any services and products available to you, the imaginative expressions have to stay glued to this placement to be able to build a good and brand that is recognizable.

To offer an example that is easy you’dn’t see EliteSingles marketing material that promotes nudity and extremely intimate subjects. (more…)

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